The company is owned by João Póvoa, an ophthalmologist by profession, but a farmer by genetics. His enthusiasm for wine started when he was only 8 years old, and he soon became involved in the terroir of Bairrada and this in his life - the soils, the climate and its grape varieties.
Baga, as the dominant grape variety, made him passionate about what was from the very beginning the basis of all his red and sparkling wines. A large part of the grapes still come from old vines that are more than 70 years old. They are essentially wines of small productions, in practice, 30 years of dedication to the production of branded wines. His family already produced wines in Bairrada, and it was with his mother and father that João Póvoa learnt the first secrets of this region and developed a passion that followed him throughout his life.
Throughout all these years, extraordinary wines came to the market, today, true relics, wines that exhibit finesse, refinement, concentration, depth. Those that cause real pleasure. And for these attributes, multiple recognitions and important merit distinctions have been won since 1991.